Dog owners tend to take bigger risks and respond more to reward-oriented advertisements. Cat owners, on the other hand, are more cautious and more likely to react to ads emphasizing risk aversion. Those are the two main findings from new peer-reviewed research I co-authored.
Go to full article: https://theconversation.com/dog-owners-take-more-risks-cat-owners-are-more-cautious-new-research-examines-how-people-conform-to-their-pets-stereotypical-traits-182931