What do pet families want? (And how do we communicate it?)
Veterinarians are often taught that we should present the gold standard option first, followed by other options. But new research by pet insurance provider Nationwide and Mind Genomics Advisors suggests that most pet owners do not want their options presented in this way: Identifying whether the pet family’s primary concern is cost, convenience, or optionality is key to finding the “best fit.”
Go to full article: https://www.aaha.org/publications/newstat/articles/2023-2/what-do-pet-families-want-and-how-do-we-communicate-it/
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